{"id":626,"date":"2026-08-06T00:12:46","date_gmt":"2026-08-06T00:12:46","guid":{"rendered":"https:\/\/fundaciondialogos.com\/autonomos\/?p=626"},"modified":"2026-07-31T02:13:53","modified_gmt":"2026-07-31T02:13:53","slug":"podcast-marketing-para-autonomos","status":"publish","type":"post","link":"https:\/\/fundaciondialogos.com\/autonomos\/podcast-marketing-para-autonomos\/","title":{"rendered":"Marketing para aut\u00f3nomos: mucho m\u00e1s que grandes campa\u00f1as"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color3);--awb-bg-color-hover:var(--awb-color3);--awb-bg-size:cover;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:100%;--awb-margin-top-large:40px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:810px;--awb-max-height:473px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:58.4%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/yxCTJQvqU6A?wmode=transparent&autoplay=0\" width=\"810\" height=\"473\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">Cuando pensamos en marketing, es f\u00e1cil imaginar grandes campa\u00f1as, presupuestos millonarios y equipos enteros dedicados a construir la imagen de una multinacional. Pero el marketing no entiende de tama\u00f1os: tan necesario le resulta a una gran marca como al taller de barrio, a la asesor\u00eda local o al productor que vende en la feria de su comarca.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">En el episodio de agosto de <strong>Formaci\u00f3n Fuera de Serie<\/strong> nos detenemos precisamente en eso: en c\u00f3mo cualquier aut\u00f3nomo, tenga el negocio que tenga, puede dar visibilidad a su proyecto sin necesidad de grandes inversiones. Para acompa\u00f1arnos en el camino contamos con <strong>Ver\u00f3nica Garc\u00eda<\/strong>, aut\u00f3noma y experta en marketing para aut\u00f3nomos, que desmonta unos cuantos mitos por el camino.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">A lo largo de la conversaci\u00f3n abordamos qu\u00e9 puede aportar realmente el marketing a un peque\u00f1o negocio, c\u00f3mo elegir los canales que de verdad merecen tu tiempo, si es obligatorio (o no) estar en redes sociales, y qu\u00e9 diferencia hay entre marketing y publicidad. Tambi\u00e9n hablamos del poder del boca a boca digital: c\u00f3mo gestionar las rese\u00f1as, qu\u00e9 hacer cuando llegan las negativas y c\u00f3mo afrontar una crisis de reputaci\u00f3n sin perder los nervios. Y, sobre todo, respondemos a la pregunta que muchos aut\u00f3nomos se hacen: \u00bfde verdad merece la pena?<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><a href=\"https:\/\/youtu.be\/yxCTJQvqU6A\" target=\"_blank\" rel=\"noopener\">Ver en YouTube<\/a> \/ <a href=\"https:\/\/open.spotify.com\/episode\/6fnxD33Ftm4QVmVLyJ6C1h?si=BcbtwyZVQ1SDE4marmxtXQ\" target=\"_blank\" rel=\"noopener\">Escuchar en Spotify<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[27],"class_list":["post-626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-en-clave-autonomos"],"acf":[],"_links":{"self":[{"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":3,"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"predecessor-version":[{"id":643,"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/posts\/626\/revisions\/643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/media\/636"}],"wp:attachment":[{"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fundaciondialogos.com\/autonomos\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}